With roots planted firmly in Santa Ynez Valley, Fess Parker Winery & Vineyard launched a campaign to aid relief efforts for those impacted by the recent devastating wildfires in Napa and Sonoma counties.

The widespread Northern California wildfires burned more than 200,000 acres, destroyed more than 8,000 structures and killed more than 40 people. Although thousands of firefighters worked night and day to contain the fires, the disaster has had a profound affect on the entire California wine community, according to Fess Parker Winery & Vineyard, located on Foxen Canyon Road in Los Olivos.

Recognizing the recovery will take time and resources, the winery created a special campaign to help the cause.

“With the tragic fires that have recently devastated Northern California, the Fess Parker wine family is compelled to do our part to help those affected,” said Tim Snider, president of Fess Parker Winery & Vineyard. “Many, many people have faced terrifying circumstances, and unfortunately the long-term damage is still unknown. We realize recovering from this will take a massive effort.”

As part of that effort, Fess Parker Winery & Vineyard is offering three-bottle specials of the Sta. Rita Hills Pinot Noir 2014 at a reduced rate of $60. The Santa Barbara County winery will donate $20 for every three-pack sold to assist its Northern California brethren.

The winery’s wildfire relief effort runs through Nov. 6. Proceeds will go directly to the Napa Valley Community Disaster Relief Fund, the Sonoma Resilience Relief Fund and Direct Relief. 

“Many Santa Barbara County wineries are setting up similar efforts to pitch in, which is a testament to our California wine community as a whole,” said Snider, a past-president of the Santa Barbara County Vintners Association. “We hope that with the support of our customers, friends and neighbors we’ll be able to make a difference for those affected up north.”

For information, visit the Fess Parker Winery & Vineyard website.

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