Lupillo Rivera

Lupillo Rivera is performing at the Samala Showroom on Aug. 4.

Lupillo Rivera, the Grammy Award-winning, Mexican-American singer and songwriter, is coming to the Chumash Casino Resort’s Samala Showroom at 8 p.m. Friday, Aug. 4.

Rivera’s father, Pedro Rivera, played a huge role in the advancement of his son’s professional career in the music industry. Pedro Rivera was the founding owner and operator of the recording label and studio Cintas Acuario. Wanting to give his son a hands-on business experience, Rivera hired Lupillo to work at the studio when a contracted singer failed to show up for a recording session.

At the start of Rivera’s singing career, he was known as "El Torito” Lupillo Rivera and later, once he became more famous, was referred to by his fans as "El Toro del Corrido.” He adapted this nickname by his uncle, who was a professional boxer known in Mexico as El Toro Rivera. By 1999, Rivera had signed with the Son Discos recording label and began to sing using his own name: Lupillo Rivera.

While with the Son Discos label, Rivera’s popularity began to grow immensely. In 2002, he was awarded three Lo Nuestro Awards for Regional Mexican Male Artist of the Year, Banda Artist of the Year and Regional Mexican Album of the Year for his album “Despreciado.” In 2010, he won his first Grammy Award for his album “Tu Esclavo y Amo.”

For more information and tickets, visit chumashcasino.com.

This report was compiled by Mary Ann Norbom. You can reach her at mnorbom@leecentralcoastnews.com. Follow her on Twitter @MANorbomSYVNews

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